Our Story

Innovations Inspired by Moms:

The founders of Imalac, Noreen and Rachael, are a mother daughter team who experienced first-hand the struggles of breastfeeding and wanted to provide mothers a more efficient way to give their babies the nutritious milk they need. Their drive to help mothers who felt frustrated by the lack of solutions to successfully reach their breastfeeding goals resulted in their premier product, the Nurture Breast Massager. This first-of-its-kind, hands-free breast massage system, provides mothers with a way to give their babies milk in a more productive and efficient manner. Motherhood is both incredible and challenging. Imalac’s goal is to develop trusted lactation solutions for mothers and their babies.

The Imalac Story:

Prior to becoming a Certified Lactation Counselor, Rachael was breastfeeding her first child and noticed that her milk output drastically increased when she manually massaged her breasts while using her breast pump. However, the process was leaving her hands tired, and it made pumping even more physically and emotionally demanding than it already was. Her inability to multi-task even though she was using a “hands-free” pumping bra was also frustrating. During this same time, her mother, Noreen, was involved with a Med Tech accelerator in Israel, where scientists were exploring the benefits of simulating hand expression while breast pumping.

When Rachael was about to have her second child, she approached her mother with the idea of joining forces to bring a product to the market that would help nursing mothers improve their milk production and have a more positive pumping experience. And so, Imalac was born - and with it, its first commercial product, the Nurture Breast Massager.

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