In the Press

Then there’s Nurture by Imalac (£230, available June, imalac.com), a breast-massaging bra that works with attachable cups to mimic hands-on pumping, all while transparent tubes extended from the device produce milk into two attached bottles. According to Imalac the device can cut pumping time by more than 70 per cent and increase the amount of milk […]

The big buzz in “baby tech”—the cottage industry of gadgets to aid fertility, pregnancy, and the first six months of infancy—looks like a simple black bra. At CES, the annual tech trade show, people swarmed the Nurture, a pumping bra made by the medical tech company Imalac, which announced the launch of its Kickstarter earlier

THE BIG BUZZ in “baby tech”—the cottage industry of gadgets to aid fertility, pregnancy, and the first six months of infancy—looks like a simple black bra. At CES, the annual tech trade show, people swarmed the Nurture, a pumping bra made by the medical tech company Imalac, which announced the launch of its Kickstarter earlier this month. To